Brought to you by: Target Marketing (TM)


4 Tips for Using Email for Acquisition and Promotion

Starts: 2:05 pm | Ends: 2:35 pm

Shiv Gupta, senior partner at Lippincott — a New York-based global creative consultancy — thinks from a holistic marketing strategy viewpoint. Approaching email marketing from this big-picture angle, Gupta will help marketers envision how to fit email for acquisition and promotion into their overall marketing strategies.

Marketers will come away from his session understanding how to:

  • How email should fit into the larger technology-driven marketing strategy
  • Where and why many companies aren’t effectively leveraging automation for email campaigns.
  • How you overcome the challenges of leveraging better email technology.
  • What the benefits are of a well-run, automation-driven email campaign.

View this session here!