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Agenda

Customer-First Email Marketing: How B2B, B2C and nonprofit brands are succeeding in an age of skeptical customers

Starts: 2:45 pm | Ends: 3:15 pm

It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).

But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B-to-B, B-to-C, and nonprofit brands his team has reported on are improving their understanding of customers’ needs and wants … and using that knowledge to improve their email marketing.

In this session, you will learn from:

  • The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ perception of email
  • A selection of case studies MarketingSherpa has chosen from hundreds of submissions to represent inspirational stories of customer-first email marketing, including Dell, Ebates, DonorsChoose, SCI Solutions, and Health Catalyst

View this session here!