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Agenda

I Want My $28! Rockin’ Email Marketing ROI

Starts: 11:50 am | Ends: 12:20 pm

The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right. Do you know what happens to your email when you hit that send button? What percent of your email list has been inactive for longer than a year? Learn two ways you can mathematically guarantee better ROI.

Attendee takeaways:

  • A 3-point re-engagement method for inactive email contacts
  • The mathematical impact of cutting a 1/3 of your email list
  • The 4 biggest things marketers can do to boost their own inbox placement

View this session here!

Speaker