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Email’s Place In Your Omnichannel Marketing Strategy

Starts: 12:30 pm | Ends: 1:15 pm

Marketers understand the importance of a strong email program, but it is only one of many tools we use to market and communicate with our customers. From television to radio, from search to social, from email to direct mail, we are surrounded by advertising. How do we have our message heard over all of the noise? Understanding email’s place in your omnichannel marketing strategy will allow you to amplify your message in all marketing channels.

In this session, Joe Tertel, Manager, eCommerce and Email Marketing at Rite Aid, will share his thoughts on how to integrate email into your overall marketing strategy and how to use email to complement your other marketing channels. Tertel will lead discussions on:

  • How to use email to drive search and improve your search engine marketing campaigns
  • The convergence of email and social
  • Remarketing with display and email
  • Email as a part of your offline and direct mail campaigns

View this session here!



Joe Tertel
Manager, E-commerce and Email Marketing, Rite Aid