“Thank you for hosting this conference. It was great to be able to participate in a virtual conference and see all the new possibilities available to educate others.”
— Janet Cannata
Starts: 12:30 pm | Ends: 1:15 pm
Marketers understand the importance of a strong email program, but it is only one of many tools we use to market and communicate with our customers. From television to radio, from search to social, from email to direct mail, we are surrounded by advertising. How do we have our message heard over all of the noise? Understanding email’s place in your omnichannel marketing strategy will allow you to amplify your message in all marketing channels.
In this session, Joe Tertel, Manager, eCommerce and Email Marketing at Rite Aid, will share his thoughts on how to integrate email into your overall marketing strategy and how to use email to complement your other marketing channels. Tertel will lead discussions on: