Brought to you by: Target Marketing (TM)


Keynote: 7 small ideas that make a big impact on your email program

Starts: 10:15 am | Ends: 11:00 am

Year after year, marketers are inundated with big ideas on how to maximize their email marketing programs. While much of the content seems to repeat every so often, most of these big ideas are loosely based on things that require a lot of data, a lot of resources, and—in some cases—a lot of budget. Big ideas are great, but the constraints of reality sometimes leave brand marketers discouraged.

In the opening keynote for the 2016 All About eMail Virtual Conference & Expo, Andrew Kordek, Co-Founder and Chief Strategist of Trendline Interactive, will share 7 small ideas that could make a big impact on your email program. These 7 ideas are culled from 17 years of email experience (both agency- and client-side) with some of the biggest, baddest, and most complex email programs in the world.

During this session you will leave with at least ONE idea, and learn things like:

  • Writing better subject lines using C.U.R.V.E.
  • How to better understand which acquisition sources suck the least
  • The best day and time to send an email
  • How auditing and fixing high-impact emails can potentially increase your RPES by 200+%
  • And more…

View this session here!