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Speakers » Jeanette McMurtry, MBA/APR

Author, Consultant, Keynote Presenter, e4 Marketing

As a thought leader in the direct marketing industry, Jeanette McMurtry is helping brands in all industries achieve unthinkable ROI by triggering the unconscious mind which drives 90% of our thoughts and behavior. Her innovative approach to developing a brand’s ESP – emotional selling proposition vs. an outdated USP – unique selling proposition, has enabled her to achieve unparalleled results for clients – from 200% to 700% over past results and ROIs of 3000% and greater. Shortly after serving as a Worldwide Marketing Manager for American Express, Jeanette authored “Big Business Marketing for Small Business Budgets” published by McGraw-Hill and distributed worldwide.

She is also a columnist, feature writer, and blogger for leading global publications, including DM News, Target Marketing magazine, Digital Print in China, Print21in Australia, Denver Business Journal, MD Publishing, and more, in addition to being featured in Jeanette is a five-term member of the DMA’s Program Advisory Committee for the annual international event, and is a popular online and live instructor for DMA’s Education group. She is also a successful consultant, serving national and global companies such as Sony, American Express, Xerox, Florida Power and Light, Globe Life, CSE Insurance, System Pavers and HCA/Columbia HealthOne.

Her consulting business is e4marketing ( and she can be reached at or at 970-390-6909.