Brought to you by: Target Marketing (TM)

Staff : Paul Bobnak

Director, Who's Mailing What!

Since 1998, Paul Bobnak has been the director of Who’s Mailing What!, which houses the most complete, searchable, and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail and e-mail efforts in over 200 industry categories, including publishing, nonprofits, insurance, telecom, B-to-B, travel, financial services, and retail. He writes for the e-newsletters, Who’s Mailing What! Report, and eM+C Weekly, and has been a judge in NonProfit Pro magazine‘s Gold Awards since 2006. He also writes and hosts videos on direct mail and email for Who’s Mailing What! Paul can be reached at