Brought to you by: Target Marketing (TM)


Case Study Session 3: How the Global Leadership Summit Used Email Experimentation to Help Move Towards an Optimization and Testing Culture

Starts: 1:50 pm | Ends: 2:50 pm

You can just use email to attract more sales and donations.

Or you can use email to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.

In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute and MarketingSherpa, will discuss how to create a customer-first optimization and testing culture while improving email results with a marketing leader who has traveled down that road before you –John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).

In this session, you’ll  learn how:

  • The Global Leadership Summit generated an additional $283,000 in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other email experiments
  • Discoveries from these email experiments helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.

View this Session Here


John Jordan
Executive Director of Digital Marketing, The Global Leadership Summit